Xero Bookkeeping: Giving New Dimensions to Bookkeeping

The developments in various methods for bookkeeping can be summarized in two, traditional and modern bookkeeping. Traditional bookkeeping involves manually documenting data obtained from a business in hardcopy (book) by a chartered accountant or bookkeeper. In contrast, modern bookkeeping resulted from the introduction of technology and electronic devices where electronic devices are used to store data in an electronic ledger.

However, some modern bookkeeping methods are highly rated above others for specific reasons. One of the modern methods of bookkeeping that has received many applauds and patronage from businesses is online bookkeeping. Online bookkeeping involves using various online bookkeeping applications and platforms to store and process data obtained from a business. Amongst these online bookkeeping platforms is Xero bookkeeping. This article will highlight what Xero bookkeeping is and how it benefits businesses.

What is Xero Bookkeeping?

This is a type of electronic online bookkeeping services where data is stored online on a web server instead of on a computer’s hard drive. The origin of this bookkeeping system can be traced to New Zealand and it was grist adopted by businesses around Australia. Today, it is among the most used bookkeeping systems around the world.

Benefits of Xero Bookkeeping?

Specific reasons are vital to the reception that Xero bookkeeping has received globally. These reasons are the benefits of this method, and they are:

Transparency: The problem with traditional Bookkeeping methods is that data is open to only business members; clients are granted access on special occasions. With Xero bookkeeping, there is much transparency as it being web-based means that both members and clients of a business can have access to the data anytime.
Insurance: When data is documented on the web, it is stored and backed up in a server. Thus, if any accidents occur, that can lead to data loss. With Xero Bookkeeping, the data can be easily retrieved when misplaced. Hence, technically data is rarely misplaced or lost.
Security: In the early stages of Xero bookkeeping, traditional has the edge because it offered more security than Xero bookkeeping. In the early stages of Xero bookkeeping, hackers could easily access business owners’ data. However, recent developments have reinforced the security it offers. Hence, if business data is stored using Xero bookkeeping, the stored data is highly-secured.
Flexibility: The issue with traditional bookkeeping is that once data is entered, it can rarely be amended, but this is not the case with Xero bookkeeping because storing data allows for data to be easily amended, and it also minimizes the chances of entering incorrect data. This is because it allows for interlinking between business accounts; thus, business data is obtained directly from its source.
Conclusion

It has been established that Xero Bookkeeping is one of the ideal methods of bookkeeping for various reasons. This article has explained what the Xero system of bookkeeping is and what makes it ideal for modern businesses. We have also highlighted some of the benefits you will enjoy with this accounting system.

Comprehensive tips to rapidly shooting up bakery sales

If you’re a baker, you understand how critical it is to keep a steady stream of customers. While running a bakery business is difficult, it is even more difficult to do all necessary chores to ensure that your bakery thrives. In this case, you can combine both marketing efforts along technology to upsell your bakery business. Here are some of the strong tips that you can try-

1. Maintain A Website
Your bakery business must have a website in order to have a solid internet presence. People looking for bakery products will be able to find your bakery more quickly if your website is optimized and well-designed according to SEO standards. Your bakery business will naturally help you increase sales once it becomes conveniently available to all of your clients.

2. Make a social media page
Following social media is the most effective technique to attract and engage the huge crowds that visit these platforms. As a result, make sure you’ve set up business pages on social media and that you’re updating and optimizing them on a regular basis. Post images and videos of your restaurant’s activities on a regular basis. You can also get reviews and feedback from these pages, which will help you fine-tune your bakery’s operations even more.

3. Give out Free Samples
Everyone enjoys getting things for free, and offering free samples is a terrific approach to pique people’s interest in what you have to offer. This is a terrific method to get rid of loaf and pastries that may not be sellable otherwise but are perfectly edible! Give out free samples of your food to walk-in customers and passers-by. Customers may be willing to buy whatever you’re sampling if the delicacies are tasty, seem appealing, and are ready for purchase right away. As a result, always remember to leave a plate of cookies or a few servings of pastries on the counter for your customers.

4. Show Off Your Foods
The display cabinet is an important aspect of your advertising efforts because baked goods look appealing. Don’t cut corners – make sure you have numerous huge display cases at the front of your store filled with your most tempting and aesthetically pleasing products! As far as display items go, pastries and cakes are highly popular. Furthermore, somewhere in your store, you should have a display case with all of the selections available — this will ensure that buyers know exactly what they’re buying.

5. Integrate with Platforms That Offer Online Delivery
Due to the fact that the majority of your consumers choose to order food rather than dine out, as a result, it’s essential for your bakery to allow clients to place orders online. Online food delivery platforms will assist you in getting your products to your clients’ doorsteps. Not only should your restaurant be included on these online delivery platforms, but you will also make sure that clients can order directly from your restaurant’s website. This eliminates the possibility of losing prospective customers.

6. Introduce a Bakery POS System to Your Business
The most common mistake made by bakery entrepreneurs is ignoring the use of technology to streamline their operations. Technology in food facilities has become a requirement in today’s age, while everything is going digital. You’ll have a seamless operation if your bakery has the correct technology in place and not to mention the fact that you’ll upsell. ABakery POS System will help you optimize all of your processes while automating the selling operations. A bakery without a point-of-sale system is similar to a cake without the cherry. The system has awesome features like-

Easy management of orders
Integrating both front and back-house processes
Spot-on Inventory and Stock Management
Quick updating new items to the menu
Flexible payment options and on-time intimation of pre-orders
Once your bakery is set up and ready to go, marketing is a critical step in developing your brand’s name and increasing your client reach. Your Bakery POS system will assist you in marketing your brand to loyal clients, resulting in repeat orders.

We hope that after reading this, you have a thorough understanding of how to boost your bakery business to become more lucrative. Follow these tips to increase sales and keep your cash register overflowing.

One Big Reason Your Newsletter Open Rate is Low and What to do About it

How many newsletters do you receive in a given day, week or month? If you’re anything like me, it could be in the hundreds!

But more importantly, how many do you actually click on to read?

I bet that number is substantially less.

Do you know why that is? Why are you skipping past those unopened emails or deleting them before you know what they contain?

One of the big reasons is the subject line.

So imagine the same thing happening to your newsletters. Do you want them to be ignored and deleted?

If not, this article will help you better understand what gets your subscribers to open your newsletter.

How Subject Lines Are Critically Important to Newsletter Open Rates
Over the years, we have worked with hundreds of clients to send out their weekly/monthly/periodic digital Newsletters.

For many clients, we do the research and writing of the featured article within the newsletter before sending it out to their list. For other clients, they send us what they want to be sent out, already written.

But rarely do these clients give any thought to the all-important subject line.

It’s hard to imagine a subject line having that much power but indeed, it is a very critical component of a newsletter when 35% of email recipients will open an email based on the subject line alone.

You can have the most incredible article written that will literally change people’s lives. But if they never open the email, they will never read or experience your life-altering writing.

READ: 5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters

When someone comes to your website and enters their name and email address to sign up for your newsletter, they are literally putting their hand up and saying, “yes, I want to hear more from you!”

You are actually doing them a disservice by not keeping that relationship going with them.

Sending consistent email newsletters to your followers gives you the ability to develop a “Know, Like and Trust” relationship with them that will dramatically increase your brand visibility and market reach.

Read more here

5 Reasons Your Subscribers are Ignoring Your Newsletter
There are many different ways a subject line can be written that will get you the open rates you seek (I’ve got several books that are just on this subject alone!)

But to get you started, here are the top 5 reasons your emails are being ignored and what should be fixed in the subject line right away:

1) Not relevant to the reader. Put yourself in your reader’s shoes – what would get them to want to read more? Are you leading them to an answer that they will find in your article? Are you triggering their curiosity enough to make them feel they are missing out if they don’t read further?

At the end of the day, if what you are sending out is not what your readers want to receive from you, then you’ve lost them in the inbox. So be sure you clearly understand who your target audience is and why they became a subscriber in the first place.

2) Too many characters long. When a subject line is too long, there’s a good chance it will get cut off in the preview window and won’t be read. This will reduce your chances greatly at compelling your reader to open the email.

Best practices are to keep your subject line under 60 characters and that includes the use of emojis.

3) Too clever or vague. Subject lines that perform the best are descriptive and clearly state the benefit the reader will have if they read it. Trying to be clever often leads to being too broad or vague where only you truly understand what it’s about but is lost on everyone else.

A valuable rule of thumb is to never make assumptions that the reader will be able to get what you mean. Always be clear and straight to the point.

4) Not personalized. According to Convince & Convert, emails that include the recipient’s first name see a higher click rate than those that don’t. Just doing this one thing, could boost your open rate by 50%.

I don’t recommend you do this with every newsletter you send out, but make it a habit for many of them.

5) Using spam triggering words and characters. 16% of all emails land in the junk folder often due to a poorly written subject line that contains spam-triggering words.

So before sending out your next newsletter, check to make sure it’s not over-sensationalized, over-promising, and over-used words that typical spammers use.

The next time you write your Newsletter, give twice as much thought to the subject line as you did writing the article itself and see if you get better open rates as a result.

Here’s a great subject line evaluation tool to use with every send out: www.subjectline.com to see how it stands up to industry standards.

Another good habit to get into is to check your stats after each newsletter – what is the open rate percentage? Are those stats improving or declining with each send out?

Also, if your Newsletter provider allows it, try doing split-testing to see which subject line style is more effective with your list.

If writing proper subject lines, let alone newsletters and blog articles, is overwhelming to you, then consider hiring marketing specialists who can do all of that tedious work for you!

Leave a comment below to share which subject line styles often compel you to open the email to read further and which ones do you almost always delete. What differences do you notice between the two?

Presentation is Everything in Life Coaching

Training programs are not devoid of pitfalls. This is true especially when it comes to the coaching skills that the person uses to invite or entice people to opt for their services. As such, when it comes to the field of life coaching, effective presentation is crucial.

Why would anyone want to listen to someone who may not be showing expertise in his/her field? Or, how can these people behind this business get more clients if they are doing poorly in the way they advertise their offers to the public? Just imagine what would become of the business if less attention was placed on presentation and the manner of advertising. You would probably think that it would all just go to waste. And you’re actually right.

So if you think this business is your calling, you’d better wise up. Presentation is definitely everything. This can either make you or break you in this field. To make it through, take note of these simple guidelines:

1. Decide on how you want to be accepted by the public. There are many fields in which life coaching is needed. It may be in businesses, small or large, that need a lift in their leadership or production aspects. It may be in sports wherein you may coach athletes in need of inspiration. Know where you want to be and what you really want to offer. And learn how to walk the talk.

2. Ponder on the things you would like to talk about or share. Another major step is to make your plan for the business. This involves taking a good look at the offers you are going to make. In making a plan, be sure that it looks and sounds professional, yet is inspiring and interesting to your clients.

Coaching communication skills rely heavily on presentation and implementation. When you are able to make these two work well, you’ll surely have an easier time getting clients.

Do you want to learn some great ways to take your coaching practice to the next level? Jason has just completed a brand new video report called, ‘How To Create A River Of Prospects Through Joint Venture Partnerships’